Marketing term paper

Marketing term paper

Term Paper # 1. Introduction to Marketing Strategies: Marketing strategies are the key to success for an organization as they act as the foundation for marketing plans. The effective formulation and implementation of marketing strategies help an organization in achieving marketing blogger.comted Reading Time: 8 mins  · the following term paper we are going to develop a Marketing Plan that will create business opportunity for Eden Creations. Product: wedding and casual jewelry. Suggested market: Canada, the USA with prospects of serving global clients in an online mode. Target market: Young brides and young females for wedding and casual wear jewelry The marketing mix refers to the combination of the four factors (price, promotion, product, place) that make up the core of a business’s marketing strategy. In this step of the marketing planning process, marketing mix must be designed to satisfy the wants of target markets and achieve the marketing objectives

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In the following term paper we are going to develop a Marketing Plan that will create business opportunity for Eden Creations. Suggested market : Canada, the USA with prospects of serving global clients in an online mode.

Target market : Young brides and young females for wedding and casual wear jewelry. Reason for picking this market:. These are the countries with richest marketing term paper in the world who spend huge sums on weddings let alone casual jewelry. Relying solely on the wedding collection would be ok, yet certainly would keep Eden Creations dependent on seasonal demand and trends for the wedding accessories.

Producing casual wear jewelry would allow Eden Creations to serve several markets and enjoy diversification. Here we speak marketing term paper online sales which could prove much more profitable than traditional retail sales of jewelry. Online sales will allow Eden Creations to sell jewelry around the world.

Means of market entry: exports, with a potential for a joint venture if Eden Creations decides to hire other people to produce jewelry. The Marketing goals of Eden Creations in are the following:. Get as much revenue as possible, the thing that any business would want. Product adaptation or modification. Here we need to understand that the eastern Europeans are different from Americans, Asians or western Europeans in their buying habits, preferences, health concerns, etc.

Just like in the USA, Europe or Asia, the customers are particularly conscious about the quality of the jewelry and its constituent parts.

Eden Creations uses different precious materials, jewels, marketing term paper, pearls, or Swarovski crystals in its collections.

Good packaging would certainly make the product more attractive for the customers. One should remember that most countries do not care much about the packaging as long as there is quality jewelry marketing term paper there. The packaging of our jewelry, marketing term paper, therefore, should not be the primary thing Eden Creations should invest in. Rather it should be protective and feature the marketing term paper logo of Eden Creations to further promote the corporate name Wolf, Needless to say it, the product should use the native language of the region on the packaging in order for the clients to be able to read it and understand what the product is for Jeffries, marketing term paper, I should note that because of the globalization of economy the majority of first world countries was flooded with the low quality, cheap goods from Turkey, China, Pakistan or Thailand, thus making the buying decision a true investigation.

Thus, it might be wise to marketing term paper as much of country of origin specifics as possible, meaning that the product should:. Another thing worth noting about the packaging is the issue of piracy.

Currently, brand piracy is popular in most countries. Therefore, it might be advisable to use some packaging distinctive protection like a hologram, special scratch code, or perhaps some material that would make it hard for counterfeiters to recreate our jewelry. We need to understand that should the pirated and fake products that claim to be our jewelry get on the market, the bad marketing term paper about Eden Creations will spread like wildfire, thus leaving our company without any clients Cook, Usually, that means that the word of mouth in the promotion mix that we will discuss later is the dominant buyer pushing force for any product including jewelry Smith, I still suggest to at least open a wedding jewelry hotline, where one would be able to receive a free consultation about how to pick wedding jewelry, where to buy them, and how to look great at a wedding ceremony.

Promotion Mix is certainly one of the most important things that our company should undertake to successfully market our jewelry in North America and around the world. Objectives of advertisement of jewelry. Our objectives should be the following, as based on the attempt to develop the customer loyalty to the product:.

Eden Creations provides different types of jewelry required by the market, marketing term paper. The jewelry is noted to be of high quality and of high demand on the market, marketing term paper. Eden Creations might want to create different type of jewelry, marketing term paper. The message should not be complicated or corny. The advertisement costs are high in Canada and the USA on major television channels. Eden Creations should start with advertising on local channels which serve the customers in the area where Eden Creations sells its marketing term paper. Sales promotion is also extremely important for the region where we plan to market our jewelry just because people do not trust commercials as much as the word-of-mouth Wolf, Objectives of sale promotion : to entice people to try to buy and use the product they never used before.

It can take the following forms:. Coupons : for quantity purchases. As we remember Eden Creations plans to sell jewelry for weddings and casual wear. Thus, a woman which purchases Eden Creations jewelry for the wedding should be given a coupon to purchase jewelry for casual wear Weiss, By the same token females who purchase Eden Creations jewelry on a regular basis should be given discount for Eden Creations jewelry for wedding occasions.

Personal selling is probably the most important component of promotion of the product. Marketing term paper should follow the similar multi-level marketing scheme as does Avon, marketing term paper, Mary Key cosmetics, Oriflame, which successfully work on the market.

We need to remember that people trust each other more than they trust the media, thus personal selling should be encouraged Wolf, The only thing that we should remember is that the packaging should indeed protect the product from the elements, as well as feature the Eden Creations emblem Wolf, Costs of packaging will be based on the cost of manufacturer in the USA.

Insurance Claims. Taking into account the unreliable transportation in the world, one is advised to insure the cargo. Bibliography: Jeffries, Ian, Socialist Economies and the Transition of the Market : A Guide, Prentice Hall, Wolf, Thomas, Foreign Trade in the Centrally Planned Economy Fundamentals of Pure and Applied Economics, Vol Economic Systems sectionPenguin books, Spencer Hull, Galen, marketing term paper, Small Businesses Trickling Up in Central and Eastern Europe Transnational Business and Corporate Culture : Problems and OpportunitiesPrentice Hall, Turnock, David, The Eastern European Economy in Context: Communism and Transition, Penguin books, Cook, Gary, The Economics and Politics of International Trade : Freedom and Trade, Volume 2 Routledge Studies in the Modern World EconomyOxford University Press, Smith, Allan, The Return to Europe: The Reintegration of Eastern Europe into the European Economy, NY Random House, At EssayLib.

com writing service you can order a custom Marketing Plan term paper on any topics, marketing term paper. Your academic paper will be written from scratch. We hire top-rated Ph. Each customer will get a non-plagiarized term paper or essay with timely delivery. Just visit our website and fill marketing term paper the order form with all paper details:. Leave this field empty. Below you have a great opportunity to hire a professional term paper writer for getting custom writing help now:.

com 0. About Us Guide on Writing a Stellar Essay Tips on Writing an Effective Term Paper. Marketing Plan Term Paper October 4, marketing term paper, Product : wedding and casual jewelry. Read more about professional term paper writing help on any Marketing Plan here! The Marketing goals of Eden Creations in marketing term paper the following: Increase marketing term paper population awareness of the existing product lines as represented by various types of jewelry for weddings and casual wear.

Increase the number of clients of Eden Creations. Create the market for special jewelry and get the most market share possible. Our objectives should be the following, marketing term paper, as based on the attempt to develop the customer loyalty to the product: Brand awareness. We should make marketing term paper market aware of things like Eden Creations jewelry as an alternative to more expensive and un-trendy jewelry. Brand recognition.

By that the clients should understand that Eden Creations sells superb jewelry for weddings and for casual wear Nelson, We need to strive to develop brand preference and loyalty early, before our competitors understand the depth of the given market for jewelry and start marketing their jewelry Spencer Hull, marketing term paper, Eden Creations should price its jewelry on par with the major products available on the market, marketing term paper.

The price should be somewhat lower. a Eden Creations offers various payment methods: cash, checks, credit cards. b Eden Creations does not provide interest free financing. c Eden Creations needs to weigh all the costs and benefit associated with the interest free financing and come up with the optimal solution, marketing term paper.

Most likely Eden Creations will need to provide the payment method most convenient for the customers. The place is a show room, or the actual Eden Creations shop. Eden Creations should use heavy promotion in order to create the industry and to attract potential customers to buy Eden Creations.

The following promotion activities were used. Thank-you cards for clients to create brand loyalty. com online advertising. Mass media see media mix. Flying of a blimp to attract customers from the streets. The blimp is a wonderful type of advertisement, despite certain frictions with the local government. Promotional material, booklets, flyers etc. Buyer cards, offered to people on the streets. Media Mix TV commercials, marketing term paper.

Eden Creations needs to present the aura of exclusivity, marketing term paper, affordability and value in its TV commercials featuring brides wearing Eden Creations jewelry and then common women wearing Eden Creations jewelry to work or parties Wolf, Radio commercials should also be used to remind people of our jewelry and of the qualities and effects it has.

Billboards with huge photographs of Eden Creations jewelry would be extremely noticeable, marketing term paper.

Marketing Plan Outline

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Term Paper # 1. Introduction to Marketing Strategies: Marketing strategies are the key to success for an organization as they act as the foundation for marketing plans. The effective formulation and implementation of marketing strategies help an organization in achieving marketing blogger.comted Reading Time: 8 mins The marketing mix refers to the combination of the four factors (price, promotion, product, place) that make up the core of a business’s marketing strategy. In this step of the marketing planning process, marketing mix must be designed to satisfy the wants of target markets and achieve the marketing objectives Term Papers on Marketing. Marketing is the process of providing the values to the customers in a profitable manner. Writing marketing term papers are considered as one of the most difficult tasks for students. By analyzing this issue, Researchomatic with the help of its high qualified research team has developed a wide range of marketing term papers